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		<title>Setting up Promotions for Lead Gen Campaigns on Google Ads</title>
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		<dc:creator><![CDATA[Martin Svilenov]]></dc:creator>
		<pubDate>Tue, 10 Sep 2024 16:43:35 +0000</pubDate>
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					<description><![CDATA[<p>A lot of service businesses tend to shy away from promotions, but some clients rely on them heavily. So, knowing how to set them up correctly is crucial to running smooth, efficient campaigns. Let’s look at how we approach setting up promotions in Google Ads and why we’ve found this strategy so effective. First, when [&#8230;]</p>
<p>The post <a href="https://www.averank.com/topics/lead-gen-google-ads-promotions/">Setting up Promotions for Lead Gen Campaigns on Google Ads</a> first appeared on <a href="https://www.averank.com">Averank Digital</a>.</p>]]></description>
		
		
		
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		<title>Maximising Google Ads Click-Through Rates with Callout Assets</title>
		<link>https://www.averank.com/topics/google-ads-callout-extensions/</link>
		
		<dc:creator><![CDATA[Martin Svilenov]]></dc:creator>
		<pubDate>Thu, 27 Jun 2024 15:10:00 +0000</pubDate>
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		<category><![CDATA[Google Ads]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[PPC]]></category>
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		<title>Why Choose a Local PPC Agency in Peterborough</title>
		<link>https://www.averank.com/topics/ppc-agency-peterborough/</link>
		
		<dc:creator><![CDATA[Martin Svilenov]]></dc:creator>
		<pubDate>Tue, 10 Jan 2023 10:50:12 +0000</pubDate>
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		<category><![CDATA[Cambridgeshire]]></category>
		<category><![CDATA[Peterborough]]></category>
		<category><![CDATA[PPC]]></category>
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		<title>Optimise Your Website to Generate More Leads [Interactive Webinar]</title>
		<link>https://www.averank.com/events/optimise-website-generate-leads-webinar/</link>
		
		<dc:creator><![CDATA[Martin Svilenov]]></dc:creator>
		<pubDate>Mon, 14 Feb 2022 19:31:42 +0000</pubDate>
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					<description><![CDATA[<p>Learn how to optimise your website and generate more sales leads? Join us for an interactive webinar where we&#8217;ll discuss all the marketing fundamentals your website should cover to perform. Learn what are the essential marketing elements you need to have to successfully generate leads for your business?. &#160; Date: Friday, 25 February 2022 Time: [&#8230;]</p>
<p>The post <a href="https://www.averank.com/events/optimise-website-generate-leads-webinar/">Optimise Your Website to Generate More Leads [Interactive Webinar]</a> first appeared on <a href="https://www.averank.com">Averank Digital</a>.</p>]]></description>
		
		
		
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		<title>A Marketers Guide to Self-Editing</title>
		<link>https://www.averank.com/topics/marketers-guide-to-self-editing/</link>
		
		<dc:creator><![CDATA[Martin Svilenov]]></dc:creator>
		<pubDate>Tue, 08 Feb 2022 10:57:26 +0000</pubDate>
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		<category><![CDATA[Content Writing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Self-editing]]></category>
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					<description><![CDATA[<p>The editing process is an important part of the content creation process, some may even say it is the most important part. Although it may be a chore to go back through your work to double and triple check for any mistakes, it can actually make or break the piece of content.  ‘Content writer’ or [&#8230;]</p>
<p>The post <a href="https://www.averank.com/topics/marketers-guide-to-self-editing/">A Marketers Guide to Self-Editing</a> first appeared on <a href="https://www.averank.com">Averank Digital</a>.</p>]]></description>
		
		
		
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		<title>Sell More Through Your Website (In-person Workshop)</title>
		<link>https://www.averank.com/events/sell-more-through-your-website-workshop/</link>
		
		<dc:creator><![CDATA[Martin Svilenov]]></dc:creator>
		<pubDate>Tue, 25 Jan 2022 09:01:00 +0000</pubDate>
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					<description><![CDATA[<p>How to effectively generate sales leads and convert more visitors into customers? Ever wondered what exactly to put on your website to get people to call you and buy? Join us for an in-person workshop where we&#8217;ll be examining the specific elements a website needs to have to fulfil this essential function. Date: Tuesday, 15 [&#8230;]</p>
<p>The post <a href="https://www.averank.com/events/sell-more-through-your-website-workshop/">Sell More Through Your Website (In-person Workshop)</a> first appeared on <a href="https://www.averank.com">Averank Digital</a>.</p>]]></description>
		
		
		
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		<title>Should You Go for  PPC or SEO?</title>
		<link>https://www.averank.com/topics/ppc-or-seo/</link>
		
		<dc:creator><![CDATA[Martin Svilenov]]></dc:creator>
		<pubDate>Mon, 01 Nov 2021 09:52:00 +0000</pubDate>
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		<guid isPermaLink="false">https://www.averank.com/?p=1250</guid>

					<description><![CDATA[<p>A pretty common question, especially when you&#8217;re just getting started with search marketing. Once you have established the viability of Search as a channel, you might face the dilemma of whether to go for SEO or PPC. Here I&#8217;ll outline the advantages of both avenues, so it would be easier for you to make that [&#8230;]</p>
<p>The post <a href="https://www.averank.com/topics/ppc-or-seo/">Should You Go for  PPC or SEO?</a> first appeared on <a href="https://www.averank.com">Averank Digital</a>.</p>]]></description>
		
		
		
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