Progressive growth through outstanding PPC campaigns
It’s all about profit and growth. Maintaining the balance between the two is what makes PPC advertising effective.
Work with a Specialist PPC agency
You get access to a proven system that consistently produces results. PPC campaigns built from the ground up. All marketing fundamentals and technical best practices incorporated. A real competitive edge for your business.
A PPC Solution That Performs
- Strategy – starting with the objectives in mind and setting meaningful KPIs. From optimised landing pages to PPC roadmap, campaign structure, messaging, calls-to-action and tracking, it all counts and has to align.
- Keyword research and discovery – identifying the right commercially viable keywords is only the beginning.
- Messaging – from the ad copy, through the landing page content to the CTA, coherent messaging is paramount for your campaign’s success. Make your copy count.
- Multi-layered targeting – with geographies, demographics, audiences, ad schedules, etc. there’s a lot more to targeting than just keywords. Modern-day PPC poses a variety of opportunities for better targeting.
- Automation – we are entering the age of Artificial Intelligence. Not taking advantage of the sophisticated bid management capabilities out there is an opportunity missed. Ensure your campaigns are taking advantage of automation and bids are managed in the most efficient way.
- Measurement – in the PPC world data is everything. Employing robust conversion tracking and ensuring there are minimum data gaps helps in making educated decisions on every level.
- Reporting – staying up to date with campaign performance is of crucial importance. Closing the feedback loop helps with performance alignment and planning.
What Makes PPC Campaigns Successful?
A solid strategy and perfect execution. That’s what could make all the difference for you. Take advantage of a complete PPC solution designed for performance. A highly proficient team to support your marketing efforts and deliver an outstanding service.
Request a quote
Tell us about your project
What effective PPC marketing means for you
- Immediate market entry
- Targeted traffic resulting in sales
- Sustainable growth
- Improved brand awareness
- Pay only when people click and minimise waste
- Spend limited to comfortable levels
- Measurable results
- Controllable return on investment
- A wealth of data to use on other channels
- Performance not dependent on algorithm shifts
Here’s Why Our Clients Work with Us
- We care
Our business depends on the success of your projects. We put everything we’ve got into making it work for you.
- Upfront and honest
We don’t sweep problems under the carpet. We solve them.
- Proactive approach
You can rely on us to proactively recruit solutions that would take your business to the next level.
- Deep expertise in Search Engine Marketing
Founded and operated by life-long marketers with a real passion for our trade.
- Open to change
In this ever-changing industry, we embrace change and work so our clients can take full advantage of shifts in the landscape.
Frequently Asked Questions
PPC (pay-per-click) advertising is a form of digital marketing that involves creating and managing online advertising campaigns on platforms such as Google Ads. The goal of PPC advertising is to drive targeted traffic to a website and generate leads or sales.
In PPC advertisers bid on keywords and phrases related to their products or services. When someone searches for these keywords, the advertiser’s ad appears in the search results. The advertiser pays a fee each time someone clicks on the ad and is taken to their website.
PPC advertising is a critical aspect of digital marketing because it enables businesses to connect with their target audience and drive relevant traffic to their website. This type of advertising is highly effective at generating leads and sales. It can be a valuable addition to other marketing strategies. In short, PPC advertising is vital for helping businesses achieve their online marketing goals.
To get started with Google Ads you will need to create a Google Ads account and set up your first campaign. This involves choosing your target audience, selecting your keywords, creating an ad copy and setting your budget.
Many ad platforms are available, including Google Ads, Bing Ads, and Facebook Ads. The right platform for your business will depend on your target audience and the type of products or services you offer. It can be helpful to test different platforms to see which one works best for your business.
Choosing the right keywords is critical to the success of your Google Ads campaign. You want to choose keywords that are relevant to your business and that your target audience is likely to search for. You can use tools like the Google Ads Keyword Planner to help you research and select the right keywords.
Optimising your Google Ads campaign involves making changes to improve the performance of your ads. This can include testing different ad copy, adjusting your bid amounts, and targeting different audiences. Regularly reviewing and analysing the performance of your ads can help you identify areas for improvement and make changes to increase your return on investment and the number of leads generated.
The cost of PPC management can vary depending on the size and complexity of your campaign. Get in touch with us for a personalised quote.
In general, you will need to set a budget for your campaign and pay a fee each time someone clicks on your ad. You can control your costs by setting a daily or monthly budget and adjusting your bid amount for each keyword.
There are a number of metrics you can use to measure the success of your PPC campaigns, including volume of leads generated, sales, revenue, cost-per-lead (CPA), cost-per-click (CPC), and conversion rate. CTR measures the percentage of people who click on your ad, while CPC measures the cost you pay for each click. Conversion rate measures the percentage of people who take a desired action (such as making a purchase) after clicking on your ad. By regularly reviewing these and other metrics, you can track the performance of your campaign and identify areas for improvement.
Effective PPC management involves regularly reviewing and analysing the performance of your ads, making changes as needed, and staying up-to-date with the latest trends and best practices in the industry. It is also important to have a clear understanding of your goals and how to measure the success of your campaign. Working with a professional PPC ad management agency or consultant can also be helpful in ensuring that your campaign is well-managed and effective.